Normative’s motion principles are based on diagonal downward movement from upper left corner, to lower right corner, to illustrate the path to net zero emissions.
To gain access to Normative motion package and template guide, contact us at info@normative.io
Logo and logomark
Logo
To emphasize the path to net zero, our mission is built into both the symbol and the logo. The stems in the N represent the starting point and end goal, the declining line represents carbon mitigation.
Logomark loader
Video intro
Intro
This is applicable to all kinds of videos, from a Twitter post about Normative’s presence at COP26, to larger productions or even live content.
Intro with a title
This should be used in the beginning of any video that has specific content and requires explanation.
Wipe/Breaker
Breaker
This is used to introduce a new subject, raise a question or in other ways present written communication.
An example: The host has finished an interview with someone about a specific subject, and is now about to change the subject.
Wipe
This should be used to switch between sections, to take the viewer to any new setting.
An example: You see a host in the studio talking to the audience. The host is about to show content from a conference.
Video outro
Outro
This should be used in the end of general videos.
Outro with a payoff
This should be used in the end of a video with a specific payoff.