Image style
Normative’s image style is transparent, constructed and real. The images help to create an expression of optimism and vision. The image style always illustrates scenarios and objects which are well structured, where everything is in order. Normative shows real places where carbon is emitted and therefore also can be mitigated. Normative highlights the importance of going “under the hood” in different supply chain processes, to show the industry, the people and the system behind it.
Industries
Images of industries, must have a constructed, and strict composition. The images can also have technological scenes, showing ex. production, warehouses, detailed product motives etc.
Climate investment
When showing images of the “Climate investment” category, it is important to show real and empowering images.
People
An important aspect of portraying people in Normative’s images is being considerate about showing real people in a documentary style.
Example of use
